Release a Jamstack powered website to increase loading speed, enhance user experience, and improve conversion rates.

ABOUT LOCALCOIN
Localcoin is a financial technology company that operates the largest cryptocurrency ATM network in Canada.

ELEVATING SEO, SPEED, AND PERFORMANCE WITH JAMSTACK
Jamstack is great for building websites that are superfast and SEO-friendly. That’s exactly what Localcoin was aiming for.

OUTPERFORMING MONOLITHIC WORDPRESS
As you may know, a huge part of the world is using WordPress on a daily basis. Mostly because it’s just so easy to use it from the editor's point of view. Yet, in order to add any functionality, the popular way is to use plugins that are easy to install and often doesn’t require any development skills.
And although it seems tempting, we cannot really recommend using plugins too often, as they are the main reason, why your website slows down a lot.
On top of that, things are getting outdated quite fast in web development, so in order to scale, or make changes to your website, you may find yourself installing more and more plugins that will, sooner or later, cause huge performance and speed problems.

DANGERS OF MONOLITHIC WORDPRESS
- Decreasing conversion rates because of low performance and bad user experience of outdated user interface.
- Decreasing organic traffic because of performance issues and weak technical SEO optimisation.
- Low Google PageSpeed Insights results and no chances to improve on the current WordPress site.
- Outdated, hard to manage technology stack, full of weighty plugins.

AMSTACK FOR RESCUE
Localcoin wanted to make a technological switch and make their website not only performant, but also easy to manage.
Thanks to Jamstack, they were able to elevate the page loading speed and performance significantly.

WHEN IS BEST TO USE JAMSTACK ARCHITECTURE?
- to increase your conversion and sales
- to boost your marketing channels
- to outperform your competition online
- to serve clients with much better ux
- to cut the maintenance costs
- to scale your business easier

CHOOSING THE TECH STACK
Localcoin's main objective was to migrate to Jamstack ASAP, to improve their core web statistics, and give the immediate performance boost to their website.
As soon as they got to this point, they were also ready to improve their overall user experience with completely new design implementation.

NEXT.JS ON THE FRONTEND
Localcoin wanted to keep absolute freedom over the frontend execution, and adapt their designs without a hustle.
This is why they decided to use Next.js as their frontend framework.

CHOOSING HEADLESS CMS: SANITY VS PRISMIC
On top of that, one of their top priorities was a switch to headless CMS for improved content publishing in the future. Especially to build multi-language landing pages easily.

WHY NEXT.JS?
- Great speed and performance
- Exceptional user experience
- Unlimited customization
- The best of Jamstack frameworks

WHY PRISMIC?
- Easy to manage
- Great user and editor experience
- Easy multi language support
- Great for Jamstack integration